quickly and easily
you are selling a house, price, condition
and exposure are usually the three most important
factors. This is especially true in a down market.
Your asking price is based on two things, an appraisal
and a comparative market analysis. A certified appraiser
performs the appraisal; this is an estimate of the value
of your house at a given time. The real estate agent does
the comparative market analysis; this is an informal estimate
based on comparative homes in your neighborhood. These
two sources need to be kept in mind when determining your
asking price. You want to be careful not to start too
high, or come down too low. Also, the market is always
changing and fluctuating, so be sure that your asking
price is based on the most recent appraisal and comparative
market analysis. Your real estate agent can help you price
your house so that it will be attractive to buyers.
Making sure that all cosmetic defects are repaired before
showing your house can help you save time by not losing
a buyer over a small repair that could have been easily
fixed prior to the showing. This is especially important
when in a buyer’s market. When buyer competition is low,
buyers are able to be pickier about their new home and
can be easily turned off by simple repairs. The better
the condition of your house in relation to your asking
price, the faster it will sell.
Once your house is priced attractively and all minor cosmetic
repairs have been fixed, it is time to talk about exposure.
You could have the most beautiful home with a reasonable
asking price, but if no one knows about it, neither price
nor condition will matter!
Your real estate agent can expose your home through open
houses; broker open houses, advertising in the newspaper,
and by listing it on the multiple listing service. All
of these things are part of the service of having your
own personal professional real estate agent.
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